Specifications & Limitations

Specifications:
For Wordmark (to be used on business card)
• Must be semi-formal looking
• Must not have any obvious serifs
• Must be one color and that color needs to be dark
• Must be rather simple
• Must be professional quality
• Must be copyrighted
For Menu
• Must have a design for each season
• Must be professional quality
• Must be copyrighted
• Must be full color
• Must be easy to hold
• Must be simple to open
• Must include a cover with the wordmark
• Must use a readable font style and size


Limitations:
• Menu must have no more than 6 sections
• Business card must be 3 ½” x 2”

Background Information

Graphic designs in the marketing world are used to appeal to a targeted audience, attract attention, and advertise a product, company, or organization. They appear in the form of letters/words and pictures. All businesses use graphic designs whether complex, establishing a logo for a world corporation, or simple, deciding what font the name of a school should be written on a sweatshirt. One business, currently the Manalapan branch of the JavaMoon Café franchise, is looking to remove itself from that particular franchise and start a brand new restaurant called Seasons. This would require a new set of graphic designs, which is the basis of the Capstone Design Project chosen.

The first JavaMoon Café was started by Nicholas and Marilyn Dalia in 2000 with a location in Jackson, New Jersey. They then created JavaMoonCafe Franchise Services, LLC allowing them to expand their business. JavaMoon Cafes are privately owned business part of a franchise. There are JavaMoon restaurants across the state of New Jersey and two locations in Florida. The restaurants serve an eclectic selection of dishes as well as a wide range of coffee and espresso drinks, teas, and specialty desserts. The JavaMoon Café of Manalapan, located on Route 9 South in the Design Plaza, was started by L.S. Persie, LLC in 2004 and has been opened ever since. The owners of the business are Silvana and Lawrence Persie. Aside from Mr. Persie working at a pizzeria during his adolescent, this was the first experience the two have had with the restaurant business. Currently they are looking into removing themselves from the JavaMoonCafe Franchise Services, LLC and open up a new self-owned business.

This new restaurant would be called Seasons. The inside of the restaurant would be visually split into four sections. Each section would be decorated according to a different season. Lunch would be casual, and dinner more formal with tablecloths. Lunch and dinner would each have their own menus, and the design of the menu would change to match the current season. The type of cuisine served would be nouveau, an Italian style with a contemporary flare. It would also serve a wide range of coffee and espresso drinks, teas, and specialty desserts similar to the original JavaMoon Café, seeing that the equipment is already there to produce such products. The details are still in the making and so the overall idea is still a general one.

This business is starting from scratch and so must the graphic designs. A wordmark will be created to represent both the typeface of the business and the logo, as well as a menu design/layout for each season. All of these items must appeal to causal/fine dining customers of all ages.

When a clientele hires someone to create graphic designs for their business, usually more than one graphic designer is called upon to present their work. For this project, three solutions will be created to be presented to the clientele to make up for the competing graphic designers. After all three solutions are presented, the clientele will chose one, and the graphics will be edited if needed to fit the final need of the business. The final solution will then be tested by both the restaurant owners and customers the graphics are to attract by way of a survey. This process would conclude the project.

Calendar for First Marking Period

Test Post

This is a test