To evaluate how well the final Capstone Design Project was completed, it is important to test the final product. To test the project Graphic Designs for Seasons, surveys were handed out with the final products to both the clientele and customers. The results of these surveys were then analyzed and a conclusion on the outcome of the project was determined.
Testing Procedures
Two different surveys were created. One for the clientele to determined how happy they were with the final products, and one for customers to see how they responded to the products. The majority of the questions asked on both of these surveys were asked in the form of a scale of numbers. The person taking the survey would answer the question by rating the answer on a scale from 1 to 10. This allows for quantitative analysis which is easier to draw conclusions from than regular open-ended questions. The survey for the client, shown partially in Figure 1.1, mainly asked questions about being happy with specific products such as the business card, the symbols, the ads, etc. Also, at the end was room to add additional comments as well as room to write about any thing they would want to change over all. This was then handed to the client with the four menus, a half page ad, a full page ad, and a business card.
The second survey, which is shown partially in Figure 1.2, was created for customers to answer. This survey asked questions about how appealing the products were, how appropriate they are for the main theme, and how easy it was to read the products and well as use them. Part of this survey asked the customer to identify with an age group. This was done to see if the products overall were better targeted to a specific age group. These surveys, as well as the four menus, a half page ad, a full page ad, and a business card, were handed out to random customers at JavaMoonCafé in Manalapan during the restaurant hours. They were given the background information of the Capstone Design Project and the project itself prior to completing the survey.
Due to difficulties in handing out the surveys to random customers, and to the excitement of the completed product by employees of JavaMoonCafé in Manalapan, the customer surveys were also handed out to those that worked at the restaurant during the testing dates of May 13th and May 14th. Also, since only one set of menus were created as well as only one full page and one half page ad, surveys were given out one at a time.
20 May 2008
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