Selection Rejection Report

To create a design for the new Season's menu, I have sketched four different alternative solutions. Each solution is comprised of four sketches, one for each season.

Alternative Solution #1


Description: Half of a tree, land, and sun. For each season, the picture depicts what the tree and surrounding area would look like during that season. The main visuals in the picture are designed on the edges of the sheet.
Pros:
• Shows recognizable symbolism for each season
• Artistic design matches semi formal theme
• Provides central negative space

Cons:
• May be too much of a distraction behind menu text
• Might be costly because it has the most color/designs

Overall: This is the most artistically involved compared to the other designs. The scenic picture allows a clear visual to show individual seasons. The design also would help to frame the information in the middle however, because it is the most involved in terms of color and space, it would probably be the most costly to print as well.


Alternative Solution #2

Description: Swirl-like pattern decorated with symbols depicting each season on one edge of part of the paper. Colors of background, swirl and symbol are unique to each season.
Pros:
• Not distracting to a centered menu text
• Shows recognizable symbolism for each season
• Swirl is similar to wordmark style

Cons:
• If each background is a color, it may be costly to print

Overall: The solution has the simplicity matched with the wordmark as well as a similar style. The design allows a clear visual to distinguish between seasons and would also help to frame the information of the menu. Each design in the set has its own background color which in some cases may be more costly to print.

Alternative Solution #3

Description: Border of a seasonal symbol repeated. Various border choices, main concept is that the symbol is repeated.
Pros:
• Not distracting to a centered menu text
• Shows recognizable symbolism for each season
• Smallest design = cheapest

Cons:
• Repetitive/bland
• Too casual/ doesn’t fit with the wordmark and as well as the other designs

Overall: This is a rather simple design that is perfect for framing the text of the menu. Each design allows it to be distinguished by season. However it is a bit more casual then the projected style of the wordmark and the design overall is simply repetitive.

Alternative Solution #4

Description: Large symbol that represents each season and has a low opacity to blend with the background.
Pros:
• Shows recognizable symbolism for each season
• Due to its simplicity it may be only cheap to moderately priced to print

Cons:
• May be too much of a distraction behind menu text

Overall: This design heads in a different direction then the other three by having its main visual in the center of the page. This can end up being a distraction to the menu text unless the menu text was displayed in a different pattern around the main design. It can be relatively cheap to print because it is such a simple design with the possibility of no color involved.


Conclusion
The three alternative solutions I have chosen are numbers 1, 2, and 3. I did not choose alternative solution number 4 because it had the fewest amount of pros compared to the other designs. Although the cons list was matched for the shortest, the fact that both the pro and con lists are small can represent mediocrity in the design.